Tūroa Welcomes Concession Grant to WHL for Whakapapa Ski Area
Thursday, 1 May 2025: Tūroa is pleased to acknowledge and support today’s announcement that Whakapapa HoldingsLimited (WHL) has been granted the Department of Conservation concession to operate the Whakapapa Ski Area from 1 May 2025. Tūroa recognises the significance of this milestone after more than two and a half years of uncertainty, following the insolvency proceedings of Ruapehu Alpine Lifts(RAL).
“We offer our congratulations to WHL on securing the concession and applaud the determination and resilience of staff and our community shown throughout this challenging transition,” said Cam Robertson, Director of Tūroa. “We share a mutual commitment to the future of skiing and snowboarding on Mt Ruapehu. Today’s news is a win for the wider snow sports community, for local businesses, and for New Zealand’s tourism sector.”
Greg Hickman, Director of Pure Tūroa Limited (PTL), added:
“This is an important moment not just for Whakapapa, but for the entire Ruapehu region. The past few years have tested the strength of our mountain community, but we’ve come through it with a clearer sense of purpose. Two competing ski areas on Ruapehu is healthy for snow sports in New Zealand. Moreover, a dual-field future is vital for regional resilience, and sustainable long-term growth — and this announcement brings welcome stability to the maunga we all deeply respect.”
“As we look toward the 2025 winter season and beyond, Tūroa is excited to continue offering our unique alpine experience,” adds Cam. Visitors are encouraged to get in quick to purchase their early bird season passes prior to May 14 to beat the pre-season price increase. Winter is on in 2025,” Cam concluded.