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Who is Pure TÅ«roa ?

Authentic Alpine Adventure

A group brought together by a shared passion for TÅ«roa snow sports and an understanding of how crucially important it is to the economic and social fabric of the region. Our team includes ski industry experts and long-serving, dedicated TÅ«roa ski workers backed by financial and management professionals with access to the capital required to take TÅ«roa to the next level.

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Status

We're working through the process of acquiring the TÅ«roa ski area assets from the receivers of Ruapehu Alpine Lifts Ltd. It's been a long and complex process throughout 2023 and we look forward to relaunching TÅ«roa for the 2024 winter season. Please check our News section for periodic updates on progress.

Environment & Culture

Our business model is anchored in strong environmental and cultural objectives. These values inform all of our decision making and we believe deliver the most secure and sustainable long-term future for TÅ«roa snow sports.

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