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Who is Pure Tūroa ?

Authentic Alpine Adventure

A group brought together by a shared passion for Tūroa snow sports and an understanding of how crucially important it is to the economic and social fabric of the region. Our team includes ski industry experts and long-serving, dedicated Tūroa ski workers backed by financial and management professionals with access to the capital required to take Tūroa to the next level.



We're working through the process of acquiring the Tūroa ski area assets from the receivers of Ruapehu Alpine Lifts Ltd. It's been a long and complex process throughout 2023 and we look forward to relaunching Tūroa for the 2024 winter season. Please check our News section for periodic updates on progress.

Environment & Culture

Our business model is anchored in strong environmental and cultural objectives. These values inform all of our decision making and we believe deliver the most secure and sustainable long-term future for Tūroa snow sports.

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