Who is Pure TÅ«roa ?
Authentic Alpine Adventure
A group brought together by a shared passion for TÅ«roa snow sports and an understanding of how crucially important it is to the economic and social fabric of the region. Our team includes ski industry experts and long-serving, dedicated TÅ«roa ski workers backed by financial and management professionals with access to the capital required to take TÅ«roa to the next level.
THE MISSION
Our mission is to ensure a culturally aligned, environmentally sustainable and commercially viable TÅ«roa for years to come. In collaboration with iwi and our local community, we aspire to take TÅ«roa to a new level of experience for all. We have immense respect for the maunga and the Tongariro National Park and how important it is to all New Zealanders. The goal is to preserve economic prosperity for our local communities, provide new jobs, develop year-round opportunities and continue to open pathways for our tamariki through their school years and into snow sports and alpine tourism careers.
